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| DOLLAR HOMES in Tucson, Arizona |
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| Selling A Million Dollar Home The "Real" Role of a Listing Agent ? When you bought your home, you probably used the services of a real estate agent. You found that agent through a referral from a friend or family member, or through some sort of advertising or marketing. The agent helped you in many ways and eventually you found the house of your dreams, made an offer, closed the deal, and moved in. For whatever reason, now it is time to sell your home and you need a real estate agent again. Many home sellers, especially those selling their first home, tend to think all agents are similar to the one that helped them buy their home. It takes an experienced agent to work with both buyers and sellers! Although real estate agents can work with both buyers and sellers, most tend to concentrate more on one than the other. They specialize. When you bought your home, you probably worked with a "selling agent" – an agent that works mostly with buyers. Because Joy Mergen has been in the real estate business for years, she is equally experienced in both processes. As a result, many homeowners expect their listing agent to do the same things that a selling agent does – find someone to buy their home. After all, they do the things you would expect if they were searching for buyers. A sign goes up in the front yard. Ads are placed in the local newspaper and real estate magazines. Your agent may hold an open house on the weekend. Your house is proudly displayed on the Internet. But this is only "surface" marketing. More important activity occurs behind the scenes. After the "for sale" sign goes up and flyers are printed, Joy works to market your home to other agents, not only to homebuyers. For all sorts of real estate information, ranging from how to sell your million dollar home, to ensuring the buyer will find a competitive local mortgage lender or contractor is important to the process from start to finish. It's an ever-changing exciting time in the Tucson real estate market. Let Joy do the work and sell you home for you. |
| Selling Your HOME |
| J o y M e r g e n
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